• VERONICA BARTON-SCHWARTZ Esthetician/Humanitarian

    VERONICA BARTON-SCHWARTZ Esthetician/Humanitarian

    Co-founded in 2019 by renowned celebrity esthetician Veronica Barton-Schwartz and entrepreneur Mary Nguyen, American Vanity is about you – your empowerment. Your confidence. Your qualities that make you uniquely you.

    These tenets are the founding principles of American Vanity – the new skincare brand that is Mary’s collaboration with celebrity esthetician Veronica Barton-Schwartz.

    Veronica has over forty years of professional esthetics experience, and a star-studded clientele of Hollywood A-listers (including Academy-award winners), some of music’s biggest names, royals from around the world, and Fortune 100 CEOs. Veronica’s deep knowledge of skincare ingredients and applications methodologies pairs perfectly with Mary’s enthusiasm.

    Infused with safe, water-based, and ethically-sourced BioAdvance CBD, our 100% non-toxic, science-based luxury skincare products are designed to effortlessly highlight your one-of-a-kind, natural beauty. Through cutting-edge innovation and with a team of prominent skincare scientists, formulators, and beauty enthusiasts behind our products, American Vanity aims to leave your skin transformed and your entire way of being, empowered.

    “With American Vanity,” states Veronica, “we are striving to build a brand that is not only authentic in every aspect of its operation and communication, but also produces truly effective, clean skincare products. We are particularly excited about incorporating the healing and anti-inflammatory properties of CBD.”

    As one of America’s leading estheticians, Veronica knows that effective skincare is informed by cutting-edge science and using natural ingredients when possible. Over the past forty years and thousands of treatments Veronica can quickly identify various skin conditions and the ingredients needed to treat or improve skin.

  • Mary Nguyen CEO/Entrepreneur

    Mary Nguyen CEO/Entrepreneur

    The driving force behind American Vanity is its co-founder, Mary Nguyen. A passionate entrepreneur, Mary has always had a strong interest in beauty and fashion. In 2005, Mary founded Enzoani, and in just a few years grew it into a bridal powerhouse.

    Following many years in fashion, Mary decided to pursue her first love, beauty and self-care. She has been a life-long skincare enthusiast and admits that she has tried almost every notable skincare brand on the market.

    “To me there is nothing more important than inner beauty, but I also believe in outer beauty as a way to promote self-confidence and develop self-esteem,” says Mary. “We wanted to create a skincare brand that values authenticity above all else, promotes social responsibility and empowers people to be and act their best. I would like to live in a world where people are authentically proud and unashamed of who they are and have the self-confidence, self-esteem and courage to create a strong positive impact on society.”

    Combining their passion and experience, Mary and Veronica co-founded American Vanity with a mission to empower through beauty and self-care. They have assembled a team of prominent skincare scientists, formulators and beauty enthusiasts, to develop products that leave skin transformed and your entire way of being, empowered.

    “We wanted to create a skincare brand that values authenticity above all else, promotes social responsibility, and empowers people to be and act their best,” says Mary.

  • OUR MISSION

    We relish independence and the pursuit of happiness. We exist to uplift and celebrate those that are empowered so that they can inspire others to be the best version of themselves.

  • OUR VISION

    A world in which people are authentically proud and unashamed of who they are and have the self-confidence, self-esteem and courage to change the world.

  • OUR PURPOSE

    American Vanity exists to create products that promote a world in which loving yourself is not looked at as frivolous or vain, but honored as a necessary part of looking, being and feeling your best. We believe that if you change your mindset, you can change the world.

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